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EV European News: Apogee Touring Company Move Onward & Upward with Ev’

April 6th, 2005



One of the most powerful arguments for Apogee is the quality of its inventory, in which the brands Electro-Voice and Midas figure prominently

Seville, Spain (April 2005): Just a year ago, the Seville-based touring and events company Apogee S.A. opened a branch in London. The initiative has got off to a tremendous start for the company founded in 1986. “We are absolutely fully booked,“ says Managing Director, Oscar Fragio. “We have met all our targets. Things could hardly be better.“

As for the grounds for expanding the Andalusian firm into the colder reaches of Northern Europe? Fragio cited “a desire for closer contact with our customers and for the company to grow. We had noticed that many of our customers frequently worked in London, so London was the logical location for our first foreign branch.“ It is unlikely to be the last Apogee branch outside Spain. “We want to expand,“ says Fragio, “and extend our services to all Europe…“, the ultimate goal being “at least one branch in every European country.“

To meet its ambitious targets, Apogee S.A. has already begun expanding its workforce. At the moment, the staff comprises just under 50 full-time employees, 12 part-timers and over 180, mainly exclusive, high-caliber freelancers. In addition to the high level of motivation and competence of the workforce (the company organizes regular training courses), the dynamo driving the Spanish full-service provider is the quality of its inventory and service. A key role here is played by systems from Electro-Voice and Midas. Explains Fragio: “We aim to become the leading company in our sector. That’s why the only equipment that interests us is the best on the market.“

During its successful concert season, 2004, Apogee S.A. handled many of the largest tours and festivals, including the San Sebastian Jazz Festival, the Andy & Lucas Tour and Costa Pop. Among the systems used were:

- Electro-Voice XLC™

- Electro-Voice X-Line™

- Midas Heritage™ 4000

- Midas Heritage™ 3000

###

Electro-Voice (EV), is a professional audio brand of Telex Communications, Inc., a leader in the design, manufacture and marketing of sophisticated audio, wireless, multimedia, aircraft, broadcast and communications equipment for commercial, professional and industrial customers. Telex Communications markets its products in more than 80 countries under the brands EV, Telex, RTS, Dynacord, Midas, Klark Teknik and others.

Guy Low

Public Relations Producer

Telex Communications, Inc.

12000 Portland Ave. South

Burnsville, MN 55337

Phone: 952-736-3935

Fax: 952-736-4582

guy.low@us.telex.com

James Edlund

Public Relations Manager

Telex Communications, Inc.

12000 Portland Ave. South

Burnsville, MN 55337

Phone: 952-736-3901

Fax: 952-736-4582

james.edlund@us.telex.com

press contact:
Guy Low
Manager, PR/Media

(952) 736-3935
guy.low@us.bosch.com
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