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EV at the Heart of Superbowl XL Events

February 8th, 2006

In the week leading up to Superbowl XL, host city Detroit was abuzz with dozens of events celebrating its cultural and industrial heritage. As the national spotlight fell on Motown, numerous venues relied upon local companies using sound reinforcement equipment from Telex Pro Audio Group brands EV, Dynacord, Midas and Klark Teknik to get the job done at a wide range of VIP events around town…

Amazing Audio Inc. used an all-EV setup for Cadillac’s pre-Superbowl events at the General Motors Heritage Center, where top GM executives and dealers gathered for dinner and entertainment. Jeff Jones of Amazing Audio reported: “EV was everywhere at the Heritage Center, which houses an incredible collection of vintage GM cars. For the main stage performances and presentations we used two arrays of eight XLD boxes, with flown Xi-1122 side fills and six Plasma P1 powered monitors. The entire system was powered by CP3000S amplifiers and processed with Dx38s. We did another GM pre-Superbowl business meeting event at Vehicle Engineering Center (VEC) using 16 Xi-1122 boxes and Plasma P2 powered subs. Everything sounded fantastic and worked perfectly each night. Like many of the vehicles we saw at these venues, the EV systems performed like a finely tuned machine.“

Hot on the heels of the World’s largest auto show in January, the NFL Experience at the Cobo Center offered an interactive theme park feel for the avid football fan. “We used one-hundred-percent EV products at Cobo Center,“ Jeff Clemons of PSI Productions commented, “including a complete X-Array rig in the film theater, which was probably the hit of the whole NFL Experience. One of the NFL representatives told us that it was the best-sounding system they’d heard in the theater, and they’ve been doing it for quite a few years now. Lionel Ritchie performed through the X-Array system and sounded amazing.“

In addition, PSI brought in no less than 41 SxA250 powered speakers to provide both consistent distributed audio and PA reinforcement. A Dynacord Cobra-4 compact line array system provided controlled coverage and distortion-free sound for one of the main stage areas: “The NFL couldn’t believe so much sound was coming from so few boxes, and all in a package that looked so good,“ Clemons said of the Cobra. PSI used numerous FRi-2082 and Sx300, Sx200 and Sx100 boxes to precisely fill in the audio gaps throughout the vast venue, with CP and P-Series amps providing power in every zone. “This was a huge event with a myriad of booths and entertainment. There’s an EV speaker for every application, and as a result there were no compromises in audio quality anywhere in Cobo Center.“

The famed Music Hall in Detroit played host to a three-night run of concerts by R&B and Motown legends, including Chaka Khan, The Ohio Players, Little Richard, The Temptations (featuring Dennis Edwards) and Smokey Robinson. Little Richard closed the run after the game on Sunday night. Aerial Enterprises supplied EV equipment for the shows, including main arrays of eight XLC 127+ boxes and one XLC215 sub per side, two Xsubs on the deck per side, Midas Heritage 2000 at FOH, Heritage 3000 for monitors, CP3000S amplifiers, Xi-1122 front-fills, Dx38 processing, and Xw12 wedges. Jim Lillie and Dave Bartlebaugh of Aerial Enterprises were very pleased with the results: “The Music Hall is a great-sounding room, and the XLC really did it justice. With so many legendary performers, the audience has high expectations - we helped make sure everybody left smiling each night.“


Electro-Voice (EV), is a professional audio brand of Telex Communications, Inc., a leader in the design, manufacture and marketing of sophisticated audio, wireless, multimedia, aircraft, broadcast and communications equipment for commercial, professional and industrial customers. Telex Communications markets its products in more than 80 countries under the brands EV, Telex, RTS, Dynacord, Midas, Klark Teknik and others.

Guy Low

Public Relations Producer

Telex Communications, Inc.

12000 Portland Ave. South

Burnsville, MN 55337

Phone: 952-736-3935

Fax: 952-736-4582

James Edlund

Public Relations Manager

Telex Communications, Inc.

12000 Portland Ave. South

Burnsville, MN 55337

Phone: 952-736-3901

Fax: 952-736-4582

press contact:
Guy Low
Manager, PR/Media

(952) 736-3935