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Electro-Voice XLC workshop in Dubai

August 21st, 2009

Straubing, August 2009 Approximately 30 pro sound specialists from across the Middle East assembled at the Dubai World Trade Center on July 12 and July 13 for a workshop conducted by Anthony Sawyer, Technical Support Manager for Electro-Voice and Dynacord. The workshop primarily dealt with Electro-Voice’s compact XLC line-array system. The participants were all Electro-Voice customers and already familiar with other EV line arrays, but the object of the workshop was to study XLC in detail to ensure that everyone was making the most efficient use of EV technology. The training proved successful in every respect.

“Our watchword is “The demo makes the sale,’“ says Oliver Sahm, Director of Technical Support ProAudio EMEA (Europe/Middle East/Africa). “And this workshop demonstrated the truth of that idea for the umpteenth time. By the time the event was over, many of the participants had decided to either expand their existing XLC inventory or complement them with XLD arrays. But it wasn’t just line arrays. The demonstrations of EV’s remote amplifiers also made a lasting impression. Many are also planning to purchase TG series amplifiers in order to enjoy the benefits of remote supervision via IRIS-Net and FIR-Drive.“

Another result of the Dubai workshop will be the creation of an EV users pool in the Middle East. The concept of “Dry Hire“ (mutual assistance through the pooling of EV equipment) has already proved successful elsewhere.

“The Electro-Voice brand has long enjoyed an excellent reputation in the region,“ says Sawyer, “and with this Academy, we were able to further enhance its status.“


Helmut Seidl

Marketing Communications EMEA

Bosch Sicherheitssysteme GmbH

Robert-Koch-Strasse 100

85521 Ottobrunn

Contact & Visitor Address:

EVI Audio GmbH

Hirschberger Ring 45

94315 Straubing


Tel: +49 9421 706-447

PC-Fax: +49 89 629 028 5596


Guy Low

Bosch Security Systems, Inc.

Communications Systems Division

Public Relations Manager (ST-CO/MKT)

12000 Portland Ave. S.

Burnsville, MN 55337


Phone: 952-736-3935

Fax: 952-736-4582

Marcus Miller

Bosch Security Systems, Inc.

Communications Systems Division

Public Relations Assistant (ST-CO/MKT)

12000 Portland Ave. S.

Burnsville, MN 55337


Phone: 952-736-4069

Fax: 952-736-4582

press contact:
Guy Low
Manager, PR/Media

(952) 736-3935